Anywhere. Anytime. Anything but Ordinary.
Hire Counsel is an fast-paced temporary staffing provider in the highly competitive legal industry. They serve both law firms and corporate in-house legal departments.
Driven by formidable plans for growth, Hire Counsel engaged us to gather insight from their national sales team in order to clarify their market messages and recommend a revitalized communications strategy. We were tasked with performing our services with minimal impact on their employees and their daily business.
We first set up a communications plan to provide maximum efficiencies during our Discovery. We identified communication gaps and capitalized on those opportunities to develop a brand personality and language that distinguished them in the market. We then created a highly targeted marketing plan that was deployed through trade journals and digital channels, building their sales pipeline. Support materials were developed for the entire sales and project engagement life cycle, ensuring a consistent customer brand experience.
The digital advertising program exceeded projections by 30%.
“Proverb has a remarkable ability to thoroughly and efficiently assess a business environment, manage communications and produce outstanding creative. They built a powerful brand and marketing program that has had a measurable impact on our business. I highly recommend them.”
- Brand Development
- Market Positioning & Strategy
- Sales Support Literature
- Digital Presentations
- Online Marketing
- Print Advertisement Program