Crafting Extraordinary Careers & Fashioning Exceptional Firms
Mestel & Company works with attorneys and law firms across the country to orchestrate individual career advancements, as well as firm mergers & acquisitions.
Under new leadership, and in an increasingly competitive market, Mestel was ready for a fresh brand positioning and marketing approach. We built upon their existing brand equities and created an evolved brand that positioned Mestel as a mover and shaker, like their clientele, and encouraged active career planning.
Highly targeted marketing was deployed through trade journals, digital advertisements and in elevators where there were high concentrations of law firms.
The digital advertising program exceeded the average view time and click through rates by 3-5%. The success of the initial elevator test marketing led to deployment in multiple cities across the country.
“Proverb expeditiously created a revitalized brand and put it to work in new channels that delivered great results. We value our partnership.”
- Brand Development
- Print Advertisements
- Elevator Advertisements
- Sales Support Literature
- Digital Advertising