MAXIMIZE SAFETY. MINIMIZE RISK.TM
North American Safety Products needed to build a brand that reflected the innovation and quality of the industrial safety products on which the business was founded decades before.
With safety and security as primary drivers, we infused OSHA safety colors into the refreshed brand. The judicious use of Safety Yellow commanded attention in trade publications, tradeshows and online channels.
In order to stimulate sales, we crafted language that urged buyers to be prepared for hazardous situations. Product taglines, such as “Safety on the Ready” aligned products with safety solution messages.
The broad product line was organized for target markets and materials were created for use throughout all channels.
“They’re energy reignites our own passion for our business – every time we meet.”
- Brand Development
- Wordmark Evolution
- Market Positioning & Strategy
- Online Presence
- Sales Support Literature
- Print Advertisement Program