CHICAGO’S HARDWORKING BANKTM
In our most recent brand evolution for Republic Bank, we embraced a theme that drew comparisons between the strong work ethic of the bank’s hometown, Chicago, and that of their personnel. Messages are supportive, suggestive and succinct – appropriate for, and respectful of, their on-the-go target markets.
Photography played a central role in the story, reinforcing the hometown connection and placing the bank’s products and services in the context of real life.
Our strategy began with mass marketing channels (radio and billboards) and has evolved into highly targeted online campaigns.
Later, campaigns for specific products and services and bank divisions were created for in-branch promotions, print and digital advertising and sales support.
“Proverb takes the ball and runs with it. They profile our audiences, shape our messages, identify the right marketing channels and create effective promotions that lead to successful sales.”
- Brand Development
- Marketing Positioning & Strategy
- Campaign Development
- Online Presence
- Billboard Advertising
- Radio Advertising
- Print Advertising
- Sales Support Literature
- In-Branch Marketing
- Direct Marketing
- Divisional Identities
- Exhibit
- Acquisition Customer Onboarding