OMNILIGHT: THE ART OF ILLUMINATION
Omnilight, an established player in the commercial LED lighting industry, had built a reputation for product ingenuity and unparalleled customer service. But their brand didn’t reflect their achievements or properly position them against competitors.
Challenge: Updating their brand and marketing strategy to showcase their innovation and leadership to attract new customers.
Solution: We partnered with Omnilight to define their core attributes and differentiators, crafting a contemporary brand that projected strength and built brand loyalty. We implemented a marketing strategy that included a digital communication program directed at their reps and prospective customers.
Results:
- A Unique Brand Identity: We created a distinctive brand, including a uniquely shaped business card that generated strong reactions at tradeshows and sales presentations.
- A Powerful Online Presence: We designed a website that allowed lighting specifiers to easily find products, locate sales representatives, and explore completed projects.
- Targeted Marketing Campaigns: We developed a monthly online marketing program, including email newsletters, social media posts, and product spotlights, to engage customers, educate reps, and build brand awareness.
- Sales Support: We crafted valuable resources for their sales team, including exhibit wall and materials as well as sales presentations.
Delivered:
- Wordmark Evolution
- Brand Development
- Marketing Positioning & Strategy
- Online Presence
- Online Marketing
- Sales Support
- Product Videos
Omnilight’s story demonstrates how strategic rebranding and marketing can empower even established companies to achieve their growth goals.