A LOT RIDES ON YOUR CROSSTIES. TRUST THEM TO ENCORETM.
Encore Rail Systems provides equipment and products to railroad maintenance of way gangs and maintenance contractors for the remediation of railroad crossties, a railroads’ largest asset.
In this small, but evolving market, brand messages distilled through every sales support channel emphasize Encore’s value offer while communicating how their experience, depth of knowledge and customer service has earned them the position of being a trusted industry leader.
Encore has expanded their manufacturing operations and continues to build marketshare across North America, with plans for continued growth both domestically and in foreign markets.
“Proverb immersed themselves in our business, enabling them to grasp the reins and charge forward with a market message that commanded attention. ”
- Positioning Statement
- Brand Development
- Product Naming
- Market Positioning & Strategy
- Online Presence
- Sales Support Literature
- Print Advertisement Program