WHEN YOU TURN IT ON YOU TURN THEM ON.TM
Simage arrived in the entertainment market with the introduction of a new service that provided custom video content and advertising to bars, restaurants and nightclubs. The service was designed to engage patrons and extend their hang time before and after sporting events and other typical media attractions.
Our challenge was to build a brand and messaging that educated venues and advertisers on the new service enabling Simage to establish trust and ensure quick sales conversions.
“We needed to move fast to take advantage of the market opportunity. Proverb helped us organize messages for each audience and create a brand that commanded attention and immediately established us as a trustworthy player.”
- Positioning Statement
- Brand Development
- Market Positioning
- Online Presence
- Sales Support Literature
- Print Advertisement Program