EMPOWERING ORGANIZATIONS. TRANSFORMING LIVES.
Incorporated in 1950 by John D. MacArthur, The Retirement Research Foundation (RRF) is a non-governmental, nonprofit organization dedicated to improving the quality of life of older people.
We were initially approached by RRF to help them architect and design a new website to signal the evolution of their mission and provide greater value to their grantees, applicants and the community as a whole.
During our discovery phase, as we studied the aging industry and RRF’s renewed mission, we realized that the references in their name to both retirement and research were no longer appropriate for the organization. RRF soon engaged us to guide them through a naming process, resulting in a new name that pays tribute to their history and signals their bold new direction.
A new wordmark was then developed to capture the spirit of collaboration, connection and momentum, emanating from the five mission-critical facets of their work.
The centerpiece of our work with RRF was the new website designed to offer a platform for ideas and issues. It highlights the journey they are beginning as funders, connectors, and agents of change.
- Positioning Statement
- Online Presence
- Social Media Announcement